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Post by Billy John Davy on Jun 14, 2024 9:28:35 GMT -6
Sure, why not? ; On top of the possible Privae Equity tie-up, the Big 12 is also looking at selling the conference naming rights. Yes, you read that right. We could end up seeing the ‘Quik-Trip Conference' or the ‘Allstate Insurance Conference,’ according to Action Network. The report states that the Big 12 could ask for anywhere between $30-$50 million per year that would be divided equally between conference members.
So, along with looking for a massive cash infusion, the Big 12 conference is ready to sell off its name for a massive check. If you're wondering if this sounds crazy, unfortunately, this is where we are headed, and you're certainly not crazy.
At the end of the day, these schools that aren't in the SEC or Big Ten are trying to find ways to raise capital to keep up, especially when revenue-sharing with student-athletes begins.
But the biggest takeaway should center around how college athletics has decided to go full-corporate when it comes to its future.
Having a stadium change its name due to an advertising deal is one thing, but changing the name of a conference, or having a private-equity company get involved with college sports is a whole different ballgame.
The Big 12 won't be the only conference to go this route, as Conference-USA has already been mentioned. But you can expect Greg Sankey from the SEC or Tony Petiti from the Big Ten to find similar ways to jolt the bank accounts of their conference members.
Welcome to the new era.
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