Post by Cool Papa Con on Nov 21, 2024 3:29:19 GMT -6
Off to a good start…
Jaguar Sees Rebranding Backlash After Rolling Out Divisive, Abstract New Campaign
Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo this week, people were mostly left scratching their heads. And while the general consensus is that Jaguar missed the mark with the rebranding, the biggest component missing from the new look is any actual cars to speak of, at least so far.
The automaker debuted the avant-garde new campaign on Tuesday with a 30-second spot featuring diverse, androgynous models wearing brightly-colored, futuristic-looking clothing. "Copy nothing," the new tagline simply states. If someone didn't know they were watching a Jaguar ad, suffice to say, it would be next to impossible to guess what's being marketed
The automaker debuted the avant-garde new campaign on Tuesday with a 30-second spot featuring diverse, androgynous models wearing brightly-colored, futuristic-looking clothing. "Copy nothing," the new tagline simply states. If someone didn't know they were watching a Jaguar ad, suffice to say, it would be next to impossible to guess what's being marketed
